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And it’s not a one-time task. It needs to be done all the time.
If you don’t find prospects and nurture them constantly there’s a risk of getting into a “feast and famine” situation:
- You’re busy with client work for a few months so you stop doing the sales and marketing work that needs to be done
- Eventually, you run out of work
- That’s when you get panic attacks and sleepless nights
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